Ranklytics Privacy Policy
Effective Jan. 10, 2024
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Ranklytics and its subsidiaries and affiliates ("Ranklytics", "we", or "us") knows that you value your privacy. This privacy policy explains the information we collect through the websites available via Ranklytics.ai and its subdomains as well as through other Ranklytics-managed websites or pages where this privacy policy is posted or linked (collectively, the "Sites"). This policy also describes the information collected from or on behalf of end users of our software-as-a-service products (the "Ranklytics Services"). This policy describes how the above information is collected, used, shared, and secured, as well as your related choices regarding use, access and correction.
This policy does not apply to the information Ranklytics receives from the third-party websites, mobile apps and other digital products that use the Ranklytics Services. When our customers use the Ranklytics Service on their own websites and products, they remain responsible for their own privacy and security practices, which may differ from ours. You should consult the relevant privacy policies on our customers' websites and products to find out more about their privacy practices and your related choices.
Information We Collect
We collect the following categories of information, which may be considered personal information when maintained in identifiable form:
Personal Information: first name and surname, username and password, email address, contact information, country of residence, job title, and other information you provide us when you create an account on the Sites or Ranklytics Services, sign-up to receive communications or materials from us, or otherwise submit a form to us;
Transaction Information: Transaction and payment information you provide when purchasing a product or service from us, whether on our Sites or elsewhere. This information may include the information listed above as well as payment information;
Content Information: Content and information that you submit when using the Sites or the Ranklytics Services; this information includes, for example, information you provide in any blogs or forums on the Sites, comments you add on the Ranklytics Service, information you provide when you participate in any interactive features or surveys, and information you submit when filing a support ticket;
Technical Data: Usage, viewing, logs, metrics and other device and technical data collected when you visit our Sites, use the Ranklytics Service as an end user, or open or reply to emails we send. This may include information such as your web request, Internet Protocol ("IP") address, device identifiers, device information (such as OS type or browser type), cookie IDs, referring / exit pages and URLs, interaction information (such as clickstream data), domain names, pages viewed, crash data, and other similar technical data;
Third Party Information: Information about you and your company collected from third party or public sources or that we receive from companies that partner with us to provide products and services; this may include information about you and your company we receive from our advertising and market research partners, who may provide us with information about your interest in and engagement with our online advertisements; and
Location Information: Location information when you visit our Sites or use our Ranklytics Service, including location information either provided by a mobile device interacting with one of our sites or applications or associated with your IP address. We may also collect non-personally identifiable information. We may use both personal information and non-personally identifiable information to create aggregate information.
How We Collect Information From You
We collect information from you when you submit it to us, for example, when you request products, services, or information from us, register for an account, register to participate in a conference on our Site, participate in public forums on the Site, or respond to our customer surveys.
We may also:
- Automatically collect usage, analytics, viewing, logs, metrics and other device and technical data when you access our Sites or use the Ranklytics Service as an end user. For example, when you access our Sites or log into the Ranklytics Service, our servers will automatically record certain information about your device and browser, and we may collect usage, clickstream, event data, crash data, and other technical data. We, our advertising partners and our service providers may also use technologies such as cookies, beacons, tags, Local Storage Objects (LSOs) (such as HTML5 and Flash LSOs) and scripts to collect this information.
- Obtain information about you from our resellers or other third-party partners, for example, if you purchase access to the Ranklytics Services through one of these partners;
- Acquire information from public sources or from third-party sources, such as our advertising and market research partners, including to update or enhance the other information collected about you. Local law may require that you authorize the third party to share your information with us before we can acquire it; and
- Automatically acquire information when you reply to or interact with an email we send, such as to track your engagement with our messages or when your replies to our messages contain additional email addresses.
How We Use Information
We may use the information collected to:
- Process your orders and requests and respond to your questions and concerns; for example, if you inquire about our services or submit an application to Ranklytics, we may use your data to respond to and process these requests;
- Provide you with products and services, and personalize your experience; for example, we may use information on your prior activities or job function to tailor the features and content on the Ranklytics Services or Sites, or we may use technical data to remember your preferences;
- Communicate with you about your account or transactions, and provide you with product-related communications, such as information about new features and policy updates;
- Operate, maintain, analyze, develop, update and improve our Sites, the Ranklytics Service, and other products and services we offer;
- Detect, investigate and prevent activities that may violate our policies, including our Ranklytics Terms of Use or applicable laws (such as fraud detection and prevention) or that may threaten the security, integrity or availability of our or another party's products, systems and services;
- Send you news, updates, promotions, product information, event announcements, and other marketing communications. Please see the section entitled "Your Controls and Choices" for an explanation of your choices relating to these communications;
- Provide you with and target advertising based on your activity and interests, both on our own Sites and applications and on third-party sites and applications;
- Act pursuant to your consent for a specific purpose not listed in this policy.
We also use aggregated information, such as usage data, for other lawful purposes, such as to create blog posts and content that others may find useful.
Sharing Information with Others
We do not share your personal information outside of Ranklytics except in certain circumstances, including:
- When you allow us to share the information, such as when you elect to share your personal information with third party partners, publish information publicly on our Site, or use third-party features on our Site or the Ranklytics Service.
- When we cooperate with other companies, such as our partners, to offer joint products and services to you in connection with the Ranklytics Services;
- When our service providers are providing services on our behalf. For example, we may use an outside platform to host portions of our Sites or to provide certain features on the Ranklytics Service;
- To enforce our terms, agreements, policies or rules, to help protect the security, integrity and availability of our or another party's products, systems and services; to exercise or protect the rights, property (including intellectual property), or safety of Ranklytics, our users, or others; to comply with legal requirements;
- In connection with a sale, divesture, or transfer of our company (including any shares in the company) or any combination of its products, services, assets, affiliates, and/or businesses.
Note: Once personal information is shared with another company, the information received by the other company becomes subject to its privacy policies and practices.
Your Controls and Choices
We provide you with certain controls and choices regarding the use of your personal information, which may include:
Correct & Update
Log into your account to change your account information
Marketing Opt-Out
Click unsubscribe in any marketing email
Cookie Controls
Opt-out of certain cookies and targeted advertising
Please contact us as indicated in the "Contact Us" section below to discuss your options. We will respond to your request within 30 days.
Children's Privacy
Protecting the privacy of young children is especially important. For that reason, Ranklytics does not knowingly collect or solicit personal information from anyone under the age of 13. In the event that we learn that we have collected personal information from a child under age 13, we will delete the information we have stored as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us.
Storage and Processing
Your information may be stored and processed in – and we may transfer information to – the U.S. and other countries where Ranklytics (including its subsidiaries and affiliates) and our advertising partners and service providers maintain systems and facilities.
If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, you acknowledge that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, consistent with our legal obligations governing the transfer of such data.
Data Security and Integrity
Ranklytics is concerned about the security of your data. We have implemented technical and organizational security measures that are designed to help protect your information from unauthorized access, disclosure, use and modification.
Important: Despite our efforts, no security measures are perfect or impenetrable. We cannot ensure, and do not warrant or guarantee, that the information you transmit to Ranklytics will remain secure.
If we learn of a security breach, we may attempt to notify you electronically so that you can take appropriate protective steps. We may also post a notice on the Site or Ranklytics Services if a security breach occurs.
Data Retention
How long we keep the personal information we collect depends on the type of information, the purpose for which it is used, how sensitive it is, and similar factors. In general, we will retain your personal information for the length of time reasonably needed to fulfill the purposes outlined in this privacy policy (including for as long as need to provide you or our customer with products and services), unless a longer retention period is required or permitted by law. We will also retain and use your information for as long as necessary to resolve disputes and/or enforce our rights and agreements. We retain your account information for the Ranklytics Services for as long as your employer's account is active and thereafter unless your employer requests deletion. Aggregated information may be stored indefinitely.
Third Party Sites, Services and Applications
In General
We are not responsible for the practices employed by websites, applications, or services linked to or from the Ranklytics Services or Sites, including the information or content contained there. Please remember that your browsing and interaction on any third-party website, service or application are subject to that third party's own rules, policies, and practices.
Partner Pages
Some of our partner pages may have the look and feel of being on ranklytics.ai; however some information collected on those pages may be collected by, or sent to, our partners.
Social Media & Commenting Features
Our Site may include social media and commenting features provided by third parties. Your interactions with these features are governed by the privacy policy of the organization providing it.
Google Integration
Our app's use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.
Regional Notices
🛡️ Privacy Shield
Ranklytics participates in and has certified its compliance with the EU – U.S. Privacy Shield and Swiss – U.S. Privacy Shield Frameworks. Ranklytics is committed to subjecting all personal data received from European Union (EU) member countries and Switzerland, respectively, in reliance on each Privacy Shield Framework, to the Framework's applicable Principles.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider at https://feedback-form.truste.com/watchdog/request.
🇪🇺 EEA Data Subjects & Transfers
If you are an individual in the European Economic Area (EEA), we collect and process information about you only where we have legal bases for doing so under applicable EU laws. EEA data subjects have certain rights under the GDPR, including the right to lodge a complaint with a supervisory authority and to request access to, and rectification or erasure of, personal data.
Contact Ranklytic's data protection officer by emailing [email protected]
🇺🇸 California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act of 2018 (the "CCPA") allows California residents to request from a business: deletion of personal information, disclosure of personal information collected, and to direct a business not to sell their personal information.
Ranklytics does not sell any consumer personal information to third parties. To submit a data access or data deletion request, please contact us at [email protected].
Do Not Track and Cross-Site Tracking
Do Not Track is a privacy preference that users can set in their web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. At this time, we do not respond to Do Not Track browser settings or signals. In addition, some of our advertising partners, and other third-party services and tools on our Site and/or the Ranklytics Service, may use standard technologies, such as cookies, pixel tags, and web beacons, to collect information about your internet activities across websites. You may be able to disable certain third-party cross-site tracking as described in the "Your Choices" section above.
Changes to Our Privacy Policy; Notices
From time-to-time, we may change this privacy policy to accommodate changes to our products, services and companies, new technologies or industry practices, updated regulatory requirements, or for other purposes. We will provide notice to you if these changes are material.
Notices may be by email to the last email address you provided us, by posting notice of such change on our Site or the Ranklytics Service, or by other communication channels.
Contacting Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
Email Us
[email protected]
Mail Address
Ranklytics
101 Summer Park Bnd
Cedar Park, TX 78613
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